A peek into the design workflow of Wim Crouwel, the Dutch Graphic Designer

“For me it is always a question of thinking before sketching,” explains Wim Crouwel, the Dutch graphic designer. “A design ripens in my head, and then I see it more or less in front of me, before I take a pencil and do it on paper”.

Wim Crouwel started his design career over 60 years ago as a design student at Academy Minerva (Dutch site). After moving to Amsterdam he joined the Gerrit Rietveld Academy where his career really took off. Crouwel was part of the founders of Total Identity (1963), an Amsterdam based corporate identity studio set out to change Dutch design. He was responsible for the graphic design at the Stedelijk Museum Amsterdam. And he designed the Dutch expo at the 1970s World’s Fair at Osaka, Japan. In other words a designer I think we should know and listen to. 

Interested? Check out Wim Crouwel: A Graphic Odyssey at the Design Museum London from 30 March - 3 July. The exhibition explores Crouwel’s innovative use of grid-based layouts and typographic systems to produce consistently striking asymmetric visuals.

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