Check out this video from 1999 showing the workflow of the designers at IDEO (Palo Alto, CA). ABC News asked them to create a new supermarket shopping cart in only five days. We get to see a glimpse of the creative process of one of the, if not the, most innovative company around.
“Enlightened trial and error succeeds over the planning of the lone genius” - Peter Skillman
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My name is Erik van de Wiel. 